Services

 

PAR Associates can provide its expertise as a trainer, coach or consultant in a variety of different areas of expertise associated with political campaigns.  Many of these subject areas also are valuable for individuals involved in non-profit organizing, launching a community organization or launching a new career for themselves.  Whether interested in a political career or interested in one of these other endeavors, you may want to talk with PAR Associates. PAR Associates areas of expertise are highlighted below. Click on a service area to see more.

PAR Services Areas

Network Building

Every campaign needs the support of other people and organizations. Building such a network takes time and effort. Campaigns, personal goals and organizational projects must be done with the support of other people and organizations. Building that support network takes time and effort. PAR Associates will help you determine what people and organizations should be part of your networking. This includes how to  identify influential people and groups who can assist you with your project. Back to Top

Research – Geographic, Demographic and Opposition

Every project requires specific background research before developing the plan for success. PAR Associates consultants will assist in designing a plan that will manage how to research for the necessary data needed to understand the legal, political, demographic issues associated with the focus of your project. The research will become the foundation for the messaging, communications and fundraising and assures that your team shares a common understanding of the focus of your project. Back to Top

Targeting and Power Mapping

A project is undertaken to accomplish a goal for an targeted group of people. PAR Associates’ consultants will assist in building the project through clearly identifying the target audiences and how to determine the audience’s needs and motivations. From that information a more effective plan, messages, communications and networking strategies will develop. Power mapping is a technique used to identify key decision makers and the people that influence and impact the decision makers that are critical to the success of your project. PAR Associates has effectively used power mapping and will assist you and the project staff how to effectively utilize it in the project you are focused on. Back to Top

Verbal Non-Verbal Skills

Learn how to utilize nine verbal skills to help and enable one to engage the art of verbal communicating, or better known as “How to get past NO!” To effectively communicate, PAR Associates consultants will center on training you on how you must learn the art of listen by knowing the difference between “hearing” and “listening,” or why we have “Two Ears but One Mouth”. Back to Top

Message Development, Stump Speech, Theme, and Values

Crafting the messages to be used in the focus of your project draws upon many other areas of your project activity including background research and target audience identification to power mapping and opposition research. Messages must be consistent, concise, simple and memorable and tailored to the target audiences. PAR Associates consultants will guide and assist you in identifying the key messages for the focus of your project, craft them for your target audiences, and delivering them through the most effective medium. Back to Top

Developing Fundraising Plans

Fundraising is the necessary and major focus any project you focus on or stated another way, the fuel to any project you focus on is the cost of the plan needed to reach success for that project. Fundraising must start early and continues until success is achieved. Projects that do not have an internal source of funding require a fundraising effort to pay for the project you are focused on. PAR Associates consultants will guide and assist you in developing a detailed fundraising plan through successful fundraising techniques, identifying the amount money that needs to be raised and when specific amounts will be needed. Back to Top

Communications and Social Media

The communications plan of any project involves determining the best methods of delivering the projects messages to the targeted audiences through social media, websites, newspapers, radio, television and personal one-on-one or group appearances. PAR Associates’ consultants will assist you in determining the most effective communication technique (including timing and frequency) to use for each message as well as assisting you in making effective use of earned and paid media and in cost-effective buying of media time.

Social media opportunities have become a necessity to reach the projects targeted demographic audiences. Many social media users have discovered that without initial planning, excellent web design and vigilant management, social media will become a liability that seriously and negatively affects the project. Used effectively, social media will deliver your message to your intended audience at a reasonable cost. PAR Associates’ consultants will assist you and/or your staff to determine the most effective use of each social media site to reach your intended targeted audience, design an appealing and secure web site, and prepare and coordinate the messages going to each media site. Back to Top

Strategy and Tactics

A project must design a comprehensive strategy for winning the campaign, but must then develop specific tactics that translate each component of the strategy into specific campaign actions.

Strategy involves the “big picture” – the overall plan, how the campaign will achieve organizational goals and objectives. It involves deciding who the important publics are and which of them will be the recipients of your messages (i.e., “target audiences”).

Tactics are activities specifically created and selected to reach specific and measurable objectives. Tactics are the actual ways in which the strategies are executed.

PAR Associates’ consultants will assist you and/or your staff to determine the most effective strategy and tactics for the focus of your project. Back to Top

Written Project Plan

A successful project must have written plan. That plan should contain everything that the project plan will to do to achieve a successful outcome. An effective plan translates the results of all the research and analysis into strategies, tactics and clearly defined deliverables. Comprehensive consolidation of the research and analysis into a written plan is a time consuming process. The services PAR Associates consultants will assist the project staff focus heavily on producing the project plan that is comprehensive, complete and delivered in a timely manner. Back to Top

Budget Development

A true project budget can be ascertained by utilizing the written Project Plan. Take each strategy and tactic and cost rate them. Adding each section of the written Project Plan will provide you with the cost of to the penny that is needed for the budget. The budget will allow the project staff to Itemize and track how you will spend your money to the penny.

Managing finances is an essential part of any project and has become increasingly important because transparency has become an important concern to the public and because regulatory requirement and reviews are more demanding than in the past. PAR Associates’ consultants will assist you deciding the amount and timing of your needed income and expenses; manage the reporting to regulatory agencies and address any legal issues that arise in the handling of your finances.

PAR Associates’ consultants will assist you and/or your staff to determine the budget for your project. Back to Top

Plan Execution

When the initial project plan is done, it must be implemented. PAR Associates’ consultants will assist you and/or staff the implementation of a monitoring plan to assess the progress against the plan, the budget, the milestones and deliverables, identifying and addressing issues and risks and adjusting the plan to make necessary changes during the project’s plan and the plans execution. Back to Top

Staffing and Organization

Regardless of size, all projects require the time and skills of other people. PAR Associates will assist in determining the skills needed and find and match potential team members’ skills to the requirements of the project’s plan. Equally important, PAR Associates will assist in training and organizing team members into effective action groups with clearly defined leaders, roles and objectives.

PAR Associates’ consultants will assist in the identifying, recruitment, retention, and releasing of the volunteer needs of the project.

PAR Associates’ consultants will assist in voter ID activates including door-to-door strategies and tactics, phone calling activities and visibility activities

PAR Associates’ consultants will assist voter registration, first day voting activities, absentee voting plan, follow-up absentee voter ballots, and last day voting activities and using phones in the GOOV plan. Back to Top

Results Review

When the project is completed, there should be a post-implementation review. The review will show what was successful and unsuccessful about the project’s plan and its implementation.

That review will help repeat successes and avoid failures in future projects. PAR Associates will assist in determining the degree to which the project met its objectives, strategies and tactics. Par Associates consultants will assist in identifying what worked and what didn’t work and document lessons learned for future use. Back to Top